
Building Upon a Legacy
A Shared Passion for Whisky & Investment
Jonathan Hoe and Louis Joseph Haseman, the driving force behind Ember & Oak, bring a wealth of experience and a shared passion for the world of whisky to the table.

Jonathan Hoe: Cultivating Relationships & Investment Expertise
Jonathan draws upon his relationship management experience cultivated at Credit Suisse (UBS), HSBC, Barclays Bank. His forte lies in building trusted partnerships with clients, understanding their unique needs, and crafting bespoke investment solutions. This expertise in relationship and wealth management blends perfectly to the world of whisky cask acquisition and investment strategies.
Louis Joseph Haseman: A Legacy in Distilled Excellence
Louis Joseph Haseman’s background in entrepreneurial adventures sales, marketing and business management provides a strong foundation for navigating the complexities of the whisky market. His legacy, steeped in over 20 years of trade and collection of whisky along with over a decade of commercial relationships with the likes of Diaego, Whyte & Mackay and Beam Suntory, brings a unique perspective and appreciation for the artistry and heritage behind every cask.


Louis Joseph Haseman: A Legacy in Distilled Excellence
Louis Joseph Haseman’s background in entrepreneurial adventures sales, marketing and business management provides a strong foundation for navigating the complexities of the whisky market. His legacy, steeped in over 20 years of trade and collection of whisky along with over a decade of commercial relationships with the likes of Diaego, Whyte & Mackay and Beam Suntory, brings a unique perspective and appreciation for the artistry and heritage behind every cask.

Jonathan Hoe: Cultivating Relationships & Investment Expertise
Jonathan draws upon his relationship management experience cultivated at Credit Suisse (UBS), HSBC, Barclays Bank. His forte lies in building trusted partnerships with clients, understanding their unique needs, and crafting bespoke investment solutions. This expertise in relationship and wealth management blends perfectly to the world of whisky cask acquisition and investment strategies.

A passion for community

Community Leadership
Jonathan’s diverse background as an entrepreneur, father, and community leader reflects a deep commitment to giving back. His passion for empowering underprivileged youth translates to a dedication to nurturing the next generation with financial & digital literacy.

Philanthropic Support
Louis has a lot of similar passions for philanthropic activity, mentoring and volunteer work which has given him the a strong perspective on the supporting communities and working with those suffering from drug and alcohol abuse issues.
A Vision for the Future
At Ember & Oak, Jonathan and Louis Joseph are driven by a shared vision: to cultivate a vibrant community of whisky connoisseurs and investors. By combining their expertise with a genuine passion for the spirit, they aim to empower individuals to navigate the exciting world of whisky cask ownership and investment.